When people think of Skittles, they think of the rainbow. It’s in the "Taste the rainbow" slogan, it’s on the packaging, it’s even in the colours of the sweets themselves. But during Pride, only one rainbow truly matters. That’s why Skittles once again demonstrated their support to the LGBT+ community by giving up their famous rainbow - in communications and on rainbowless packs sold in Tesco stores all over the country, helping to raise money for LGBT+ charities. To raise awareness of the rainbowless packs, Skittles gave away their rainbow in a different way every day for two weeks, counting down to the Pride in London parade with a series of 14 films created for social platforms including Twitter, Facebook, Instagram and Snapchat.

In the two weeks leading up to Pride in London, Skittles unveiled a new, unique, 6 second animation, seeing the colour of the Skittles rainbow given up in a range of quirky, fun scenarios.