When pressed, the ‘VaVaVoom’ button that we installed transformed a drab street in London into a beautiful Parisian suburb, complete with scantily dressed models.

We caught the driver’s reactions on film and posted the content to YouTube (one featuring men and one women) and amplified the videos across digital channels.

We sent influential bloggers some risqué photos and used our social media channels to post behind the scenes footage. We created a shorter video for skippable ads on Youtube as well as a hoax digital press ads for April Fools’ Day which advertised the Clio complete with a VaVaVoom button.

Our creative approach caught people’s eye. Within 48 hours, she was a hit again with the fake test drive reactions being watched more than one million times - up to three million by day 5.

The videos generated over £800,000 in media coverage alone.

Through clever use of social video and a brilliant creative idea, we gave Clio her sexy back, with a 90% uplift in brand favourability proving people were once again smitten.