Through the planning of 65” and 15”cuts on both the commercial TV, web and social media.

TV, web and social media worked in strong synergy, from the teaser to the follow up phase.

The Movie Test Drive was first launched on TV, then amplified through YouTube and the social media and finally showed and celebrated through a single TV commercial appointment, to introduce the GLA launch open weekend in the Mercedes-Benz showrooms.

Through the Movie Test Drivers experience we have been able to engage a much wider audience and make the New GLA relevant for them.

Over 2,390,000 views on Facebook and YouTube.

Over 8,597,000 TV viewers during the single big appointment on national televisions, on April 28th at 9.00 pm:

Over 1,700 hot leads during the first launch days.