Cannes Lions
PSONE, New York / JIF / 2021
Overview
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Credits
Execution
This year Jif went bigger than Ben Hur. In fact, one look at their latest film and you’d believe they travelled back to the 1960s to film it.
The film pays homage to the epic sword-and-sandal pictures of the Golden Age of Hollywood, in every way possible: From the period-accurate anamorphic lenses it was filmed with, to the technicolor chemical process look that was painstakingly recreated in the color grade.
It’s all combined to create a film that looks as if it was coming from a 1960s theater.
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