Glamox is a Norwegian industrial group that develops, manufactures and distributes lighting solutions for the global professional market. Their mission is to provide sustainable lighting solutions that improve the performance and well-being of people. Glamox is a leading supplier to the world's marine and offshore markets, and a significant supplier to the professional building market in Europe.

An outdated logo and no longer relevant brand identity required a major brand refresh, while keeping some recognisability to the old logo.

Glamox’s previous logo was decades old and did not represent the company’s new position and ambitions. It was also too detailed, causing problems in a variety of digital and physical applications. However, the logo was well established so enough recognizability was required. The rest of the brand identity was also outdated and needed to be completely refreshed and given more personality.

The old symbol has been transformed by being simplified and freed from the box. A new identity have been developed with the symbol representing Glamox as a source of light. The symbol can be associated with light rays, brilliance, positivity and a subtle letter G. As a graphic representation of light, the Glamox light rays emanate from the symbol on digital and analog surfaces and in motion.

The new brand identity has been designed for all touch points and applications of the brand. From signage, digital media, PPT, stationery, to products, ect. Consistency AND flexibility ensures that the identity will be recognizable but also dynamic and adaptable on all surfaces - digital and physical.

The logo was required to be simple enough to be embossed/molded into their lighting products and used very small in social media.

The identity is currently being implemented in the 16 countries where Glamox has operations.

The result of the rebranding is a more contemporary and dynamic brand identity that clearly differentiates Glamox in a competitive global b2b market.

The new identity was launched in 16 countries to all of Glamox’s 2300 employees creating increased engagement and excitement for the new brand identity. The response has been over whelmingly positive and has contributed to more employee pride and making Glamox a more attractive employer.

Since the identity has just recently been launched and will be rolled out gradually over the course of 2022, there are no measurable results yet.