Cannes Lions
DENTSU, Tokyo / EPSON / 2016
Overview
Entries
Credits
Description
The Hokkaido Nippon-Ham Fighters collaborated with EPSON to create the GLASS SHEET, a special sheet that allows Chinese-speaking visitors to enjoy the game wearing smart glasses displaying flash updates and player information translated into Chinese.
Execution
GLASS SHEET was used for the first time at a game played at the Sapporo Dome on September 22. The flash updates and player information translated into Chinese are transmitted to the smart glasses in real time through a wi-fi access point installed near the Sheet.
Outcome
This news has created a buzz not only in Japan but in the Chinese-speaking world too, and has had a PR effect of more than $2.5 million. The news has sparked many inquiries from other baseball teams, stadiums and overseas tourist-targeting businesses wanting to implement the glasses themselves.
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