How do you place an often overlooked company into the center of the technology revolution? Develop the most viral corporate video in history.

In order to drive and extend its business, Corning needed to dramatically change its perception across multiple stakeholders. Our agency developed “A Day Made of Glass” which defined a new vision for technology and the role glass will play in it. In the film, a family -- Mom, Dad, two daughters and even Grandma -- move through their day, made smarter and easier thanks to the glass innovations created by Corning. The film demonstrates an incredible array of technological possibilities for glass use, both now and into the near future.The video took the online world by storm, striking the perfect balance between an understanding of materials technology and people’s imagination for what their future holds – and succeeded in portraying a world they want to share with others. The film is a viral phenomenon. As of this writing, it’s had 10 million views – the most watched corporate video in history!