To exaggerate the benefit of using Glide we inflated a huge pig balloon and stuck it between two existing buildings in a high traffic location.A balloon packet of Glide hung around the pig’s neck to show pedestrians and people driving by the power of Glide.

In addition to using existing architecture to create a never been used before media venue, this idea generated tremendous awareness and gave the people on the streets something to talk about. Crest Glide Dental Floss was received as a very fun and innovative idea.