In order to challenge people’s perception of Oxfam as a conservative brand and sign up 50,000 people to their arms trade campaign, stencils were sent to music event organisers, urging them to turn their spaces into places where people could engage with the campaign. Additionally leaflets using the images were given out by Oxfam staff, who were on standby to sign people up at events in designated graffiti zones and where people were also encouraged to create their own stencil artwork.