Wealthy nations responsible for climate change cannot undo the damage they’ve done, but they can address it and help the people dealing with it build for the next disaster. Despite contributing the least to climate change, the world’s developing countries are the most impacted by it.

"Power Our Planet" supported this idea and called on governments to keep their climate financing promises to allocate funding to help developing countries transition to clean energy, withstand natural disasters, and invest in health infrastructure. The campaign also demanded financial institutions, like The World Bank, to provide immediate monetary assistance.

Rich countries promised $100 billion a year in climate financing to developing countries. They are still $16 billion short, and the climate crisis is only getting worse. "Power Our Planet: Live in Paris" provided a way for citizens everywhere to make their voices heard, and demand world leaders attending Macron’s summit to act.

"Power Our Planet" was a global campaign that aimed at motivating Gen Z and Millennials to take action to protect our planet. As climate change is one of, if not the most, important issue to these generations, we needed to create a campaign that would inspire.

Tying the campaign to a major gathering of World Leaders enabled us to bring the calls to action right into the halls of power. Buttressed by a gathering of 20,000 people, and a global live stream and broadcast, we captured the world’s attention and leveraged the platform and the concert created, to drive commitments from heads of state, including the President of The World Bank, towards global finance reform. The subsequent distribution of the show, social clips, and media converge allowed for public support and continued demand for actioning the message that we must do something about climate justice NOW.

"Power our Planet" employed both a B2B and B2C approach. Utilizing our unique model, the campaign allowed Gen Z's and Millennials to take action by encouraging The World Bank to unlock funds for countries vulnerable to the impact of climate change. Action takers entered draws to win tickets to the live music event. Our high profile artists and ambassadors further amplified the campaign, leveraging their social channels and customized community pages.

This strategy drove awareness and engagement amongst audiences, artists and world leaders:

- 28,801 unique users took app action and entered the draw to win tickets to the show 211,788 times

- 259.9K Total actions taken to support "Power Our Planet: Live in Paris 2023"

- 258,541 policy actions

- 1,389 educational actions

- 168.1K actions taken by french Global Citizens for "Power Our Planet: Live in Paris"

- 51.3k total global action takers in support of campaign

The bespoke uniquely branded campaign was divided into three phases:

Phase 1: The Campaign Launch in April 2023 included paid media, social, OOH, media relations, editorial and content. The plan was global, with the exception of OOH physical implementation focused in Europe. Audiences took action, driving brand and message awareness to put pressure on the World bank to release funds.

Phase 2: The Live Music Event on June 23, 2023 on the Champs de Mars was broadcast across the globe via dozens distributors. In addition to our A-List performances, advocates and heads of state took the stage to demand action.

Phase 3: During the Post Event phase, Global Citizen utilized YouTube to distribute and promote performances, content and impact, resulting in millions of views around the world.

As a result of pressure during the campaign window, World Bank President Ajay Banga took the stage during the live music event and reversed his position, committing it would allow countries suffering in the aftermath of a natural disaster to pause loan repayments for two years. Since then, The World Bank has now expanded these debt pauses from 12 to 45 countries. This represents $9.5 Billion dollars per year that can be made available to the most vulnerable countries affected by climate induced disasters.

In addition, significant metrics included:

- 11.6B global impressions

- 4400 online stories

- Coverage in 35+ countries

- Social media reach of 7,819,189

Distribution outlets included Apple Music, the Amazon Music channel on Twitch, TikTok, Twitter, Facebook, Instagram, Associated Press, Brut, iHeartRadio, 9Now, France Télévisions, CSTAR, Evil Geniuses Creator Collective, Mediacorp, Reuters, SABC, TimesLIVE, TNT, Veeps, YouTube, globalcitizen.org and the Global Citizen app.