The idea is based on one of the main consequences of global warming: HOT NIGHTS.We designed a website called HOTNIGHTCHATS.COMAnd hired a HOT-LINE +90212 4440759.

We started with the teaser radio spots announcing the website and the hot-line. We continued with pornographic press ads on newspapers inviting people for a hot night. We hanged the cheesy hot-night posters all around town. We also made a viral video like the typical hotline films and posted it on YouTube.When people called the phone line or clicked on to the website in anticipation they have found out that ‘HOT NIGHTS’ was all about GLOBAL WARMING! Also in terms of media arts we had a hot idea. We collaborated with real call-girls to hand out our hot night brochures against global warming at places they usually operate.

Some of them laughed, some got angry but none of the men were indifferent. Results? Sexy. More than 30,000 unique click 3,500 phone calls in one week and hot-news on numerous daily newspapers and national TV channels. And most importantly, thousands of men became conscious about global warming.