Whatever happens, Sekunda glue is the best adhesive solution.No matter how many times an object is broken, or even how it’s destroyed, with the help of Sekunda Glue you can bring it back to life again and again.

We created a brand - The Immortal Collection, by Sekunda Glue.Concept: Your Gadget + Sekunda Glue = Immortal Gadget.Placement - in 4 of the 13 stores of RESPUBLIKA chain. Library, music, gadget store and cafe - all in one place, Respublika is a love mark of the new Russian hipster generation. A fascinating space of world culture and urban spirit, it hosts a range of brands from Moleskine to Hawaiians, together with design books and old Soviet cult movies.The Immortal objects were also on the store's regular display at the same price, the only difference was the packaging and pack of Sekunda glue inside.Immortal Collection on Respublika.ru - consumers could make any of their gadgets “Immortal” by just adding a free pack of Sekunda Glue to their shopping cart. The freshly made “Immortal Object” was delivered wrapped in the special design pack.

We created a unique way to introduce Sekunda to a new target audience with digital word-of-mouth power. At the end of the 3rd week of the 1 month campaign, the collection was sold out. The Immortal Collection was mentioned on hundreds of websites and on the most relevant local social networks, Vkontakte and Odnoklassniki. With an investment of under $20,000 USD, the earned media was estimated at about $320,000 USD. Due to the high demand by loyal Respublika consumers, Sekunda is now negotiating a trimestrial, long term collaboration.