We choose to market the category and that way become synonymous with glue.

'Glues, fixes, joins' is our concept used in all communication. All creative solutions are based upon what the product does. i.e. glues, fixes or joins.This book was glued together to demonstrate the strength of the product.

The awareness increased from 19% to 57%. Our objective was 27%.

Top of Mind increased from 3% to 18%. Our objective was 9%.