Cannes Lions

GMC

LEO BURNETT DETROIT, Troy / GENERAL MOTORS / 2013

Case Film
Case Film

Overview

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Credits

Overview

Description

In ‘Home,’ we see a house built from nothing in 31 seconds. The effect is achieved in a time lapse. The story begins on an empty plot of land. An architect and surveyors arrive in a GMC Yukon to plot out the house. Then the builders arrive in the GMC Sierra pick-up. In this portion of the commercial we see the house going up in front of our eyes. The builders work day and night – in all weathers. With the house almost finished, a realtor arrives in a GMC Terrain. She puts up a ‘For Sale’ sign. The story wraps up as a family arrives in a GMC Acadia and moves into the house. The house is now a home. The commercial leaves us with the thought that ‘Everyone has a job to do and we build a GMC for every one.’ The music is ‘Two Story’ House by country music artists George Jones and Tammy Wynette. The choice of music adds humanity and whimsy to the story of the house being built.

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