Cannes Lions

GO

BBDO NEW YORK, New York / HBO / 2013

Case Film
Case Film
Case Film

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Overview

Description

A voiceover narrates a montage featuring an idealistic mother-baby relationship. The viewer is told the woman represents their own mother, and that while she showed them love in almost every way imaginable, she could never show them the love HBO GO can by streaming all of their favorite shows and movies for them. A line then states that no one loves you like HBO GO and the end treatment explains that HBO GO lets you stream every episode of every HBO show on multiple devices.

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