CP, a world-leading food brand, wants to raise consumers' awareness about chicken safety standards.

We came up with the idea that no Brand in history has ever done this.

“The Aerospace Quality Chicken”. Now people can perceive every beneficial aspect of CP Chicken including Safety & Nutrition, Manufacturing Processes, Quality in Poultry Farming, in just ‘one single message’ without any further explanations.

Every brand in the market acquired the same approval standard. We ask ourselves how can the brand elevate the quality of the product and drive the perceived value to become the brand of consumer’s choice.

The dad in the story brought chicken to their house. But mom discovered it wasn't usual chicken. However, it's a Space Safety Chicken. Suddenly, their home is launched into the space station. and discovered that space travelers eaten the same like people on Earth.

After Launching The Campaign

- 4 Billion Baht, Total Sales Increased (From Last Year)

- 1.3 Billion Impression In 1 Month

- No.1 Twitter Trending In Thailand, No.3 Twitter Trending In Worldwide

- Earning Free Media From 108 Publishers

- Becoming No.1 Brand Attribute (Safety) And Lifting Up Cp Corporate Image.

- 2x Higher Of Ad Recall Than An Average