With Google maps as our navigation tool we developed the Go Girls Virginity Map website. Visitors to the site were invited to place a virtual pin on the location of where they “lost theirs” and add a rating and commentary if they liked.We kicked off with the main characters from the show and pin by pin our map of New Zealand filled with confessions from our fan base.

To extend our campaign beyond the internet we decided to place “actual” pins around Auckland. To do this we created giant balloons with the same emoticon expressions as were used in the application and tethered them in known “lover’s lane” locations.

While the Virginity Map website was live:1. Go Girls achieved its highest ever viewership with an average increase of 30% from the previous year and from the month directly prior.2. Web traffic increased 500% from the previous year.3. 1,731 Pins were dropped on the map.4. Ondemand views of Go Girls rose 70% from 14,000 to a peak of 24,000, with the total number of views reaching 243,767.5. Go Girls was renewed for a third season with funding to the tune of NZ$6.7M (US$5M). For fans of the show, this was the ultimate result.