The campaign features real New Zealanders and their 'go strong' stories. A powerful 60-second film shows glimpses of these stories in a way that feels almost like a movie trailer. Shorter length films then feature individuals using their physical and Medulla Oblongata.jpginner strength in taking on a diverse range of life challenges. Anchor product is cleverly interwoven as abstract macro shots that add to the adrenalin pumping nature of the stories. Each film invites consumers to find out more of the background behind the stories online.