Cannes Lions
GOAL IS THE GOLD
DENTSU, Tokyo / YOSHIDA HIDEO MEMORIAL FOUNDATION / 2014
Awards:
Overview
Entries
Credits
OVERVIEW
Description
The motif comes from “sugoroku”, a Japanese type of Backgammon.
The expansion of the story in an illustration, is one of its characteristics.
Not only ability but luck is also required if you deserve to win.
You might be forced to go back to the start without any mercy.
We expressed chance and entertainment ? both of them are crucial in a quest for creativity.
Execution
The motif comes from “sugoroku”, a Japanese type of Backgammon.
The expansion of the story in an illustration, is one of its characteristics.
Not only ability but luck is also required if you deserve to win.
You might be forced to go back to the start without any mercy.
We expressed chance and entertainment ? both of them are crucial in a quest for creativity.
Outcome
The motif comes from “sugoroku”, a Japanese type of Backgammon.
The expansion of the story in an illustration, is one of its characteristics.
Not only ability but luck is also required if you deserve to win.
You might be forced to go back to the start without any mercy.
We expressed chance and entertainment ? both of them are crucial in a quest for creativity.
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