Godrej, one of India's biggest conglomerate has manifold businesses that even employees within Godrej are unaware of. From creating vital components for India's strategic defence installations to contributing to the Mars and Moon missions, Godrej is far more than home appliances and locks, contrary to commonly held notions. And it was this thought that spurred the branding team to create a video to highlight their different verticals and project Godrej as ONE company with incredible milestones to its credit.

We conceptualized a video that merged animation with real footage to heighten interest. The entire script was deliberated on and condensed to highlight the many verticals into three broad level content buckets – INFRASTRUCTURE, WORK & HOME with each further distilling down to key components.

People across the spectrum were impressed and this video turned out to be an eye-opener for most of the employees as well as business partners.