* The creative solution was to use the Censor Certificate that appears on screen just before the main movie starts. This is when we have the complete attention of the viewer because it is the signal that the ads are over and the movie is about to begin. At this point, a hand suddenly appears, picks up the Censor Certificate and places it safely inside a Godrej safe.* The only channel used for this activity was Cinema as the idea itself is linked to movies screened in cinema halls.

*In the first two weeks of the film's release Godrej stores received over 3000 enquiries resulting in over 600 safes being sold in Mumbai city alone.