Cannes Lions

GOLDEN DRY BEER

THE STRIPPERS, Tokyo / SUNTORY HOLDINGS LIMITED / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

'Magnum Dry', a beer which was made by Suntory, has become the new 'Golden Dry'. The brand new package breaks, free from the mold of its predecessor. A CG movie presents the new product's features 'Koku(dense)', 'Umami(taste)' and 'Dry(aftertaste)'.

Similar Campaigns

12 items

DRINK SMART

YOMIKO ADVERTISING, Tokyo

DRINK SMART

2021, SUNTORY HOLDINGS LIMITED

(opens in a new tab)