Cannes Lions

GOLDEN DRY BEER

THE STRIPPERS, Tokyo / SUNTORY HOLDINGS LIMITED / 2007

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'Magnum Dry', a beer which was made by Suntory, has become the new 'Golden Dry'. The brand new package breaks, free from the mold of its predecessor. A CG movie presents the new product's features 'Koku(dense)', 'Umami(taste)' and 'Dry(aftertaste)'.

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