Cannes Lions
BEYMEN GROUP, Istanbul / BEYMEN / 2024
Awards:
Overview
Entries
Credits
Background
Beymen has become the luxury destination of the world's most prominent designers for over 50 years. We embarked a comprehensive approach to celebrate the cultural legacy which have came out from these lands and
have inspired the whole world for 500 years.
The history of luxury and fashion has actually deep roots stemming from
the Ottoman Culture, generating an incredible legacy to Turkish lands and around. These lands has been the center of luxury for thousands of years.
Idea
Luxury has been a notion that has always been asssociated with the West. Beymen wanted to change the narrative and remind the world of the power of Turkish legacy over the world of fashion throughout history.
The world’s greatest 50 brands like Dior, Valentino, Tom Ford, Balmain and much more from Beymen’s luxury portfolio, has been asked and briefed to create a piece that symbolizes the inspiration they take from the history of Turkish lands creating a tribute to our culture. All designed an item as a romantic pay back to the blessings of Turkish culture.
Strategy
Beymen has become the luxury destination of the world's most prominent designers for over 50 years. We embarked a comprehensive approach to celebrate the cultural legacy which have came out from these lands and
have inspired the whole world for 500 years.
The history of luxury and fashion has actually deep roots stemming from
the Ottoman Culture, generating an incredible legacy to Turkish lands and around. These lands has been the center of luxury for thousands of years.
Execution
Luxury has been a notion that has always been asssociated with the West. Beymen wanted to change the narrative and remind the world of the power of Turkish legacy over the world of fashion throughout history.
The world’s greatest 50 brands like Dior, Valentino, Tom Ford, Balmain and much more from Beymen’s luxury portfolio, has been asked and briefed to create a piece that symbolizes the inspiration they take from the history of Turkish lands creating a tribute to our culture. All designed an item as a romantic pay back to the blessings of Turkish culture.
Outcome
Beymen “Golden Opulence Exhibition” reached 135M+ interactions on social media. Additionally, it generated over 14M interactions in the local press and a staggering 163.7M in the global press, being featured in 133 media outlets. during its opening period, from November 6th to December 12th, the exhibition wasa visited by approximately 50.000 people.
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