Pepperidge Farm Goldfish® wanted a unique and fun way to introduce their four new brand characters to tweens, which could work in conjunction with the new television spots and PR efforts. A significant amount of time and care went into crafting the characters traits, so it was critical that this would shine through online. We thought that games were the perfect medium to showcase their primary character trait. We also introduced a fifth character --their environment.The microsite set the four friends free in a new world to play their games.