First we measured the distance that Golf GTI travels when accelerating from 0 to 100 km/h.Then we put up billboard ads positioned exactly 95.83 meters apart.On the first billboard we put up the message: "From 0", and on the one that follows the message "to 100 km/h in 6.9seconds".Those two billboards combined made a simple yet smart message: "From 0 to 100 km/h in 6.9seconds".Thousands of drivers that passed those signs could experience and compare, in real-time, the difference between their private car and the new Volkswagen Golf GTI.

Over 500,000 drivers were exposed to the campaign in real-time.

Blogs, news papers, TV and Radio shows talked and complimented the initiative mentioning the Golf GTI, therefore giving us free platforms for our message.In Israel alone, the sales of the VW Golf GTI increased by 19% during on month.