Strong launch on TV (45"/30"/7"/5"), starting with a Road Block planning delivering a 40% coverage at the very first exposure. Special edition of "Gazzetta dello Sport" distributed in 8 football stadiums and inserted in the national circulation of the newspaper (700,000 copies). Live Golf presentation before football matches. Special edition of "Domus" dedicated to 30 years of Golf design. Perfumed postcards shaped like the new Golf V, forcing Golf to physically enter into competitors models.

A unique operation for a unique car, with high return of visibility on media. The perfumed postcardsa are the first example of advertisement of anew model inside competitors cars.