In partnering with Gomez - a British band that hit it big, fell onto hard times, and then clawed its way back up - Johnnie Walker again delivers its message of personal progress. Toastgomez.com is a literal walk through the band’s inspiring history - throughout a virtual city street - featuring music, interviews, and photos. The website's an interactive and engaging way to walk through the history of the band, literally. Online activity supports the program with a microsite and a banner campaign that features a strong media buy, driving traffic to this site and the Johnnie Walker site.