Cannes Lions

Good Memories

WUNDERMAN CHILE, Santiago / UNICEF / 2016

Film

Overview

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Credits

Overview

Description

We see a group of adults who were invited to participate in an experiment, about sharing some childhood memories. This experiment is called “Good Memories”. Every participant comes with a toy or object that brings him or her, good childhood memories, and tells something about it at the same time.

Then, without knowing it, they are invited to discover some memories from other kids.

They approach to some closed boxes; opens them with expectations, without knowing what’s inside. We see that the boxes have letters written by kids on which they present themselves and tell all the things that they would like to do but can’t.

The participants, discover with surprise that inside are tools and working objects. Over this images, appears a text that tells about the number of children that works in Chile and about how important is for them to have good memories in the future.

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