Cannes Lions

GOOD MORNING BREAKFAST(SELF PROMOTION CAMPAIGN)

GOOD MORNING, Oslo / GOOD MORNING AS / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

As a digital production agency with the market's most discerning creators as our clientele, Cannes Lions is the perfect place for us to meet new clients. The week long festival gathers the most creative people in the world, therefore it was very important for us to make something very innovative and creative that would draw their attention to our company, and show them that we not only master high end technology and design, but also can come up with creative ideas. The design for the app was inspired by Mad Men, a TV-series the industry knows well.

Outcome

During the week of the Festivals we delivered over 350 breakfasts packages, and our CEO had personal meetings with over 150 international potential clients from some of the largest agencies in the world. In short, the best creative people in the world noticed our small digital production agency from Scandinavia, and what we do - namely high-end visual and digital productions. Moreover, the project strengthened existing client relationships. Onwards, these contacts have resulted in concrete projects from large international agencies. The project was awarded Most Innovative Marketing Idea at ‘Cannes Lions Festival of Representatives’ later the same year.