Offer to 18-24 year old people an exclusive and unique experience as soon as they wake up.

‘Good morning world’: the world’s first 360° video on Facebook bringing to life a worldwide renowned song made with breakfast utensils to add joy on mobile.

By partnering with Facebook, NESCAFE was able to launch one of the first 360-degree immersive experiences on the platform. It capitalised on the growing trend of covering popular songs on the internet and replacing instruments with household items. In this case, NESCAFÉ brought together people from across the world, singing together and covering “Don’t Worry” by Madcon with breakfast utensils. Fans of NESCAFÉ were able to interact directly with the film on their Facebook newsfeed by picking up their smartphones and pointing it in any direction to experience a different scene of the film.

The campaign aimed at rejuvenating the brand by attracting younger consumers using a tech-focused mobile-first approach.

+8.7M views

200K Likes

50K Shares

147M PR Reaches

4times longer then average duration view on Facebook.