Cannes Lions

GoodMorningHumanity

ARMANDO TESTA, Turin / LAVAZZA / 2020

Film
Supporting Content
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We wanted to replace the scary new words introduced by Covid (as Pandemic, Epidemic, Patient Zero, Quarantine etc.), with a positive and powerful message from the past. An original “speech to humanity", taken from the famous ending of "The Great Dictator" by Charlie Chaplin. A cry of hope that comes from afar, but tremendously modern that lays the foundations of a new renaissance on values ??such as respect, inclusion, tolerance and attention to the environment.

Similar Campaigns

12 items

Deforestation Field

WE ARE SOCIAL, Milan

Deforestation Field

2022, LAVAZZA

(opens in a new tab)