Cannes Lions
ARMANDO TESTA, Turin / LAVAZZA / 2020
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We wanted to replace the scary new words introduced by Covid (as Pandemic, Epidemic, Patient Zero, Quarantine etc.), with a positive and powerful message from the past. An original “speech to humanity", taken from the famous ending of "The Great Dictator" by Charlie Chaplin. A cry of hope that comes from afar, but tremendously modern that lays the foundations of a new renaissance on values ??such as respect, inclusion, tolerance and attention to the environment.
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