The client asked for a campaign that communicated that Goodyear tires are for all vehicles and designed to prevent accidents, but also with a campaign that is differentiated from the competition.

After arriving at the idea, we studied various ways to run the campaign and that's when we decided to do it with an artist specializing in papier-mâché sculptures, which gave realism and finish.

The campaign was chosen by different Colombian media outlets as one of the better pieces in communication