We created the first online comedy club using Google+: Hangout Comedy Club. A Google+ Hangout application, easy for comedians to set up a live online gig from wherever they are and invite the world to join from the comfort of their own homes.

We also built a piece of technology with smile tracking technology that measures how much much the audience enjoys the show and suggests a voluntary donation at the end.

People signed up for tickets for themselves and their friends, and could sit either in the scary front or the safer back row.

We created the first online comedy club using Google+: Hangout Comedy Club. A Google+ Hangout application, easy for comedians to set up a live online gig invite the world to join from the comfort of their own homes.

We also built a piece of technology with smile tracking technology that measures how much much the audience enjoys the show and suggests a voluntary donation at the end of the show.

People signed up for tickets for themselves and their friends, and could sit either in the scary front or the safer back row.

Online events is an unexplored behaviour, people plan TV watching or comedy club gigs, but seldom do they attend events online.

Our 4 online pilot gigs showed promising results – 1,200 people attended. The equivalent of 3 sold out gigs at London’s Comedy Store. Donations increased throughout the shows as comedians became better at raising money, but the main objective, to create an online event behaviour worked.

The launch film got 130,000 views, 14,000 went to the website and 1,200 people attended – almost 1% of all who came in contact with the communications.