Movember is a global movement in which men grow moustaches to raise awareness for men’s health. Google wanted to support Movember, while showcasing the Chrome browser.

Our solution was to help men stay motivated through the month. We created four motion-tracking games that used the moustache as the controller. The games were made possible by Chrome’s integration with HTML5, with no need for plugins to access the device’s webcam. We released one game a week, based on the size of the mo for that week.

377,641 unique visits in 4 weeks

Reached 29 countries

328 days of gameplay

The creative idea was a seamless marriage of Movember and Chrome. We discovered an HTML 5 hack, unique to Chrome, which allowed us to access the computer’s webcam without a plugin. Using WebRTC, we turned the user’s head into the controller, transferring their movements from webcam to computer in real time – a first in advertising, as it was released two days after Google released the API.

377,641 unique visits in just 4 weeks

Moustaches from 29 countries

328 days of gameplay

Google packaged the app with the Chrome Browser – an Australian first