Media included print ads, airport ads, posters, web banners, direct mail, and an outdoor stunt with billboards in four US cities (San Francisco, New York, Boston, and Chicago) which changed every weekday for a month. The billboards tell the story of an anonymous IT manager who gets so fed up with the typical IT status quo that his company eventually goes Google. The campaign then expanded to 6 other countries including Canada, Japan, Singapore, the UK, France, and Australia.

By the end of 2009, over 2 million companies and 20 million users had gone Google. The campaign generated over a billion impressions worldwide, and over a million Twitter impressions of the hashtag #gonegoogle.

It also generated significant press interest in over a thousand news articles and blog posts; the phrase “...has gone Google” continues to be used by media today when referring to any new companies and organisations that switch to Google Apps.