Non-digital Branded Entertainment is big in Indonesia, the first market Google Chrome is being launched in Asia. People are receptive of efforts surrounding Branded Entertainment. However, what we're doing here is taking it one step further - bringing Branded Entertainment to the digital platform, and latching onto the cultural affinity the traditional Ramayana story has with the Indonesian people.

Ramayana is part of their everyday life, and by building on that emotional connection to re-tell the story of Ramayana using Google Chrome, we weave in relevant, familiar content as Branded Entertainment for the people.

To demonstrate that Chrome is not your traditional browser, we decided to show Chrome's cutting-edge capabilities using a traditional story that resonates with Asian hearts: the epic tale of Ramayana.Ramayana, as a story, has been told in various forms through the ages in Asia. We re-told this familiar and popular ancient epic through an interactive Chrome Experiment, integrating Chrome features and Google services like Chat, Products, Weather and Maps.The interactive experience incorporated WebGL and HTML5 to show that Chrome is capable of more than just speed – it’s also powerful in security and stability.

When we revealed the interactive story to Asia, the crowd went wild. The experience went on to make waves in the rest of the world, making Chrome a legend.