With all above in mind we set up a data driven charming way to communicate with the marketing execs we were drooling about. We bought their names on Google. When they Googles themselves we showed up and offered our services in a playful way.

We made personal landing pages for each marketing exec. There was a charming message and a happy cat.

We gathered the marketing execs we wanted to work with. We put their names in a Google Adwords account. Invested a few dollars and went with it.

- About 30% click through rates (way above industry standard)