• Situation -

Google has been working very hard to meet their goal of Net Zero Emissions by 2030. Our agency was tasked with getting that message out as well as highlighting Google's previous achievements in this field.

• Brief -

Develop a short film in 5 chapters that communicates Google's current sustainability achievements and ambitions across hardware. This film should be unique, authentic and visually compelling. The story should be inspirational and evoke optimism.

• Objectives -

Effectively communicate future sustainability goals as well as current and past initiatives around sustainability.

Communicate a work..."in progress" emphasizing that this is an ongoing mission.

Create a new look/vibe for the google products brand, grittier more raw and in tune with the environment. To showcase Google's inspiration from and responsibility to our environment.

Through a series of highly stylized visual effects design and cinematography, we explore Google's efforts to ignite a new perspective through technology. From the backdrops of the highest peaks to beaches, various textures and talent, we highlight Google's goal to eliminate plastic packaging by 2025 and have net zero emissions by 2030. The film covers 5 key topics - Longevity, Packaging, Process, Materials and Design and blends film techniques to convey Google's messaging.

The impact of the film reaches not only the consumer but also the tech industry at large. The work elevates the brand perception of Google and promotes their sustainability efforts clearly.

When a leading brand like Google, makes these initiatives a priority, it raises the standard of its competitors and provides a catalyst to accelerated change across the tech industry.