Cannes Lions
ANOMALY, Los Angeles / BEATS BY DRE / 2017
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A diverse cast of 20 global icons who embody a no strings attached ideology dance towards camera wearing Beats by Dre wireless headphones, singing the lyrics to the 1940s song "Got No Strings" from Disney’s “Pinocchio.”
DJ Khaled does a choreographed jig down the steps of his Miami estate. Karlie Kloss eats Chinese food while playfully dancing down the hall. Pharrell conducts the Inglewood high school marching band. Steve Buscemi twirls a flight attendant in the aisle of a plane. Michael Phelps bounces his baby boy Boomer as he walks through the house. Nicki Minaj belts like she's had the song stuck in her head all day. And to close it out she finally breaks the fourth wall by giving the camera a kiss.
The film is a collection of some of the world’s biggest stars unguarded like we’ve never seen before: laughing, smiling and singing a children’s song.
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