First, we followed them everywhere, surrounded them via music TV (most targeted, cost effective for young audience), print (special projects in citylife magazines), HoReCa (to stay with audience all day), internet, flash mobs, branding of restroom mirrors in popular cinemas, entertainment complexes, and internet cafes.Next, we involved them in the brand.A contest conducted through the internet, promoted via TV, internet, flyers. Got2b theme parties in clubs: show off your Got2b style at our next party!

16,930 people visited the official Got2b website during September-December 2005.152,526 people visited the special contest promo site!1,800 users registered to compete.24 million banner impressions!9.7% increase in brand awareness only 4 months after launch.Sales: 26% higher than targets.