“HYOKETSU”, alcohol beverage made by one of Japan’s top alcohol manufacturer ”KIRIN”, had a mission to capture the attention of a younger audience with innovative, and playful approach and rejuvenate the brand image.

-We combined the most advanced face-recognition technology with manga

drawings.

-We created over 250 facial parts which will make 150 trillion face patterns, so

that users can make their look-alikes.

-We added a message input function, and users can use the faces as LINE or

Messenger stickers.

-We ran a campaign of giving away original goods that you can apply if you

change your SNS icon (profile picture).