Our main goal was to show how different Buzina Gourmet Food Truck is from the competitors. We needed a classy visual, with a clear message, indicating the kinds of dishes served by the brand.

We combined the rough visual of truck drivers with art references, such as chiaroscuro paintings. We arrived at the final design with paintings of a boar, a pheasant and a rabbit, animals that are used in gourmet recipes, served by the brand. The paintings were then turned into three different posters.

The paintings were exhibited at the truck at several different places in the city of São Paulo, with hundreds of clients asking for a copy.