Cannes Lions
Y&R MADRID, Madrid / OPEL / 2018
Overview
Entries
Credits
Description
In a city at night, a driver gets into his car and starts the engine. The GPS is automatically activated and starts giving directions for a normal ride back home. But, in a given moment, directions and commands start changing, gradually becoming more and more rambling and delirious. Finally we understand all this mess was actually created by the drunk driver's brain, turned into the worst possible assistance at the wheel.
The objective of the campaign was to raise awareness against drunk driving.
Similar Campaigns
12 items