The cutest GPS in the world.

Many brands tend to go directly to the streets on Christmas season and try to gain attention by handing out flyers. We wanted to take advertisement for Hush Puppies to a whole different level.

People associate the Basset Hound breed with the brand, but the question was how the dog will help lead more people to the stores. And it literally worked: the GPS dog would guide people who took its lead to the closest Hush Puppies store, where they would get a gift certificate for their next purchase. Tenderness and "technology" in order to succeed with the cutest GPS in the world.

Dozens of Colombians came to the shops and bought. The campaign was also a success on SM: the video has over 2 million impressions to the date, being 1.5 million of those from Twitter, over 500.000 from Facebook and about 32.000 from YouTube. Its Facebook post meant the biggest visibility for the brand of its whole year, with a total of over 1.400 actions between likes, comments and shares.