The idea of not losing your way had to be elevated to a level that’s more inspirational rather than superficial.

What if Muhammad Ali fought in Vietnam? What if J.K. Rowling gave up after her first rejection? We started with inspirational stories of famous people who succeeded by staying the right course. From there, we imagined a life map with an alternate route the person could take, which would lead that person into an uncertain future.

Dealers recorded increased purchasing intent for Garmin as opposed to domestically-produced GPS navigation systems in-store.