“Racing to Elysée” was a viral video produced for Thomson targeting French customers over 20.

The concept was to use the French presidential election to create buzz while promoting Thomson’s latest GPS.The actors, incarnating two emblematic figures of this election, are racing to the Elysée using their own GPS.This video has been published on majors broadcasting websites.This movie was a huge viral success: - #1 2006 viral advertising on Dailymotion: more than 250,000 views- Broadcasted on 10 majors French TV shows: 10,000,000 views!- Featured in more than 100 French blogs or politic forums.