Grace of Waste makes customers and business partners aware that waste is not garbage, but a valuable raw material. From the coffee grounds that we produce every day in the agency, we developed a nourishing beauty product that helps stressed people to balance, detoxify and refresh. A high-quality Christmas present that conclusively translates the topic of sustainability into every detail: the paper is recyclable and consists of discarded coffee cups. Through embossing and cut-outs in the font, we minimize the use of printing ink. For our customers and business partners, we wanted to develop a Christmas present that would make our high design standards clear while at the same time inspiring thought. We asked ourselves: How can we translate the topic of sustainability and waste avoidance, which is on our mind every day, into a product that not only looks good, but is also useful?

Everyone in our agency needs their coffee in the morning. At least one. And thus produces coffee grounds that are thrown away, but are not actually waste – because they contain too many valuable ingredients. It can be used excellently in cosmetics because coffee grounds promote blood circulation, renew cells and are regenerative. Suddenly we noticed: Actually, we already have the right means to balance our stressful work routine in our house!

We developed a nourishing beauty product from waste: three soaps, supplemented by a fragrance concept that helps stressed people to balance, detoxify and refresh. We have also emphasized sustainability in production: with a font that saves printing ink and a paper made from recycled coffee cups. The result: several project inquiries from customers who also want to use resources more responsibly in their companies.

Almost 1,800 copies of “Grace of Waste” were produced and sent to international clients, business partners and multipliers in mid-December. In terms of production costs, we made sure that the gift met our customers' compliance requirements.

Instagram served us as a channel for to build the suspense curve and expand the circle of people involved: among other things, we held a contest to reward the most exciting initiatives for a sustainable, resource-conserving lifestyle. Customers contacted us with concrete project enquiries and the press also became aware of our work.