Every city in the world is covered in penises graffiti. A strange form of art expression that pollutes our surroundings and has zero meaning. We gave relevance to these penises everywhere, by intervening them with stickers posted on top that taught men how to self examine in order to prevent testicular cancer.

We gave relevance to penises grafitis everywhere, by intervening them with stickers posted on top that taught men how to self examine in order to prevent testicular cancer.

Every city in the world is covered in penises graffiti. A strange form of art expression that pollutes our surroundings and has zero meaning. We gave relevance to these penises everywhere, by intervening them with stickers posted on top that taught men how to self examine in order to prevent testicular cancer.

This campaign that was aired only in Chile, made it to the headlines of media all around the world.

Something that started with small stickers in Chile, ended up as an awareness campaign in more than 30 countries worldwide.

30MM USD in Earned Media Coverage

250.000 visits to Chilean National Cancer Institute's instagram in 48 hours

+30 Countries reached