Honey Maid has been a part of American families’ lives for nearly 90 years. And a lot has changed in that time. Just as the brand has evolved and taken new shape, with a variety of everyday wholesome snack options that every family can enjoy, so too has the makeup of family itself. More moms work and more dads stay at home. More kids are brought up by single parents, grandparents, two moms or two dads. And the way families operate, behave and spend time together has changed. But what hasn't changed is the special wholesome connection between parents and children in all families.

This year, Honey Maid celebrate the diversity of all wholesome families, with an integrated campaign that features a variety of real modern American families, from same­sex couples with kids, to a military family, to a single dad. These intimate portraits bring their stories to life in a series of national television spots, long format videos and digital.

Honey Maid remains committed to making wholesome every day snacks for wholesome families of all kinds.

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