The driver can’t be more susceptible to GT4 strong points (the fastest cars without speed limits) than on the moment when he has to restrain your desire to push the pedal a bit more. The message itself was directly linked with the media: “Don't speed here. Race with GT4.” “If you like speed, you should try GT4.”

The innovative media approach was part of a larger campaign but surely had its share in supporting a very successful launch of GT4, with sales which exceeded Playstation objectives by 90%.